Social Media Executive, Automatixx, New Delhi

Developed and executed social media strategies, leveraging AI-powered analytics tools to boost brand visibility and engagement on LinkedIn, Facebook, and Instagram

Created compelling content and captions for diverse industries, including luxury fashion, fine dining, family restaurants, and international snacks, using AI-driven content optimization tools; achieving a follower increase of 250+ in two months

Utilized automation tools to maintain performance reports and manage deliverables from macro-influencers and micro-influencers, optimizing influencer marketing campaigns

Executed Zomato vibes and Dotpe campaigns which resulted in 20% increase in restaurant footfall

Market Research Associate, CVENT, Gurgaon                                                                                                       

Validated and expanded contact database with over 40K+ records using Salesforce and sources like LinkedIn and Zoominfo, improving targeted marketing and sales efforts

Managed the routine cleansing and maintenance of the lead database, ensuring regular updates to the records; resulted in 2x productivity of the people responsible in the team

Achieved an error rate of under 2% in the initial quarter as a market researcher, ensuring the efficient upkeep of a robust database

Bachelor of Business Administration

Guru Gobind Singh Indraprastha University, Delhi,
India      

Earned a solid foundation in marketing principles and strategic planning through coursework at a leading university in Delhi. Developed critical thinking skills and gained practical experience through hands-on projects and internships.

Digital Marketing Certification Program

Google

Completed an intensive digital marketing certification program focused on the latest trends and strategies in the digital landscape. Acquired expertise in areas such as social media marketing, content creation, and data analytics to stay ahead in the competitive marketing field.

Local Marketing Expertise

Deep understanding of local market dynamics and consumer behavior in Chicago, leveraging insights to develop targeted marketing campaigns that resonate with the city’s diverse audience.

Creative Content Creation

Proficient in crafting compelling content across various platforms, including social media, blogs, and email campaigns, to engage audiences and drive brand storytelling.

Data-driven Decision Making

Skilled in analyzing marketing metrics and performance data to derive actionable insights and optimize marketing strategies for maximum impact and ROI.

London Food

Enthusiastic foodie passionate about exploring London’s vibrant culinary scene, from deep-dish pizza joints to trendy rooftop bars, and everything in between.

Urban Exploration

Love immersing myself in the urban landscape, discovering hidden gems and unique neighborhoods while capturing the essence of city life through photography.

Community Involvement

Committed to giving back to the community through volunteer work and civic engagement, supporting local causes and initiatives that make a positive impact.